THE AMBER WEITZER PODCAST SILHOUETTES OF SUCCESS
ANNA BRAKEFIELD | EPISODE 103 | SHOW NOTES
FEATURED GUEST
Our V.I.P. Featured Guest Anna Brakefield is the Co-Founder and Co-Owner of Red Land Cotton. Founding the company in 2016 alongside her father, Mark Yeager, she has grown the business Red Land Cotton from her father’s cotton gin office from 2 racks of shelves….to a company that directly employs more than 30 people and indirectly employs well over 1,000 Americans across nine states. Having started with just two styles of 100% cotton bed sheets online, she and her father have now expanded their offerings to include quilts, towels, blankets and lounge wear — all made from cotton grown on the family farm and manufactured solelyin the United States.  She is not only a founder and a business owner, she’s also a wife and a mother to two amazing children. Motherhood gives her a unique perspective as she manages the challenges of business ownership. The empathy and persistence learned in motherhood shows up daily as she continues to manage and grow Red Land Cotton.Â
CONVERSATION HIGHLIGHTS
Heritage: Coming back the family farm to settle in raising a family and a business after going and living a little the city life. She values and appreciates her strong support system, solid home base, credits to her husband, staying in connection with resources. Anna shares what a normal day might look like, she thrives on routine! She shares that even her daughter has a handle on the structure of the next days timeline! Anna makes a great point that there is security in having a routine. She shares joyful update that she is currently pregnant, congratulations! As her family grows, they may be adjusting their routine but as of now there is the work day then the evenings its dinner all together every night, time for books and baths! Anna uses the later evening hours for some her time, quiet time or a little more business. She loves it!
Key to Success: Transparency in communication, Anna talks about having the right tools to aid in keeping everything on track. She credits a couple of platforms for supporting her, the company in this mission. Slack…let’s talk about this! Another platform that is a favorite of hers is Asana, a project management and team productivity tool. And yes, the links are in the Resources section below…scroll down! Communication, transparency and being able to have communication visible and stay in sync as a team-invaluable. Anna talks about some of her favorite additional resources that support her success. She reminds us that we are fortunate that we do have access to so much content benefiting from others willing to share!
Growing Pains: Asking Anna to share an example of a time of growth, she shares a beautiful story…tune in! Transformation through suffering and coming out the other side, she reflects on those being her best years with so much growth and motivation. Anna feels her greatest sense of satisfaction when her family is able to see the hard work she is doing to give them a wonderful life, build the business and where her children can learn, watch her…such pride!
INTENTIONAL INSPIRATION
- Create a home/business budget: Anna personally keeps this consistently filled in to watch her spend patterns year over year and acknowledge it, keeping up the awareness and ownership.
- Schedule a check in with your spouse/partner to stay in sync for the week and month for supporting a strong home life and managing, respecting expectations.
RESOURCE LIST
ANNA BRAKEFIELD
Favorites:
Podcast:
Books:
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No By Alex Hormozi
Others:
Â
