THE AMBER WEITZER PODCAST SILHOUETTES OF SUCCESS
AMY MARKS-MCGEE | EPISODE 88 | SHOW NOTES
FEATURED GUEST
Our V.I.P. Featured Guest Amy Marks-McGee is an award-winning creative marketing professional with over twenty-five years of success within the fragrance and flavor industry. Her work experience includes fine fragrance, air care, and personal care marketing for three leading fragrance houses. Amy founded Trendincite LLC a consulting company to help clients cull through, distill, and translate pertinent trend information into tangible products. Amy’s strength is her ability to identify and analyze emerging trends early. She recognizes patterns across a variety of industries and concisely synthesizes the information into new product ideas. The company’s core values are to engage all five senses, capture inspiration from unexpected places, and make the creative process enjoyable. Her clients include fragrance and flavor suppliers, consumer packaged goods manufacturers, and market research firms. She has been recognized by Women in Flavor & Fragrance Commerce, Inc. for the 2011 Woman of the Year Award for her excellence in marketing and leadership. A writer and public speaker, she writes the Forward-Thinking column in Perfumer & Flavorist magazine and contributes articles to industry specific trade publications.
CONVERSATION HIGHLIGHTS
Trial & Error: She is a self-described foodie! Amy shares best practices on what works for her in getting unstuck…creativity, sampling delicious desserts, exploring the city. Cue the lightbulb of brilliant ideas as she shares her observations of discovering in the absence of a mentor in her professional world that she was able to flip it around to her benefit-tune in and take notes! Amy utilizes the Pomodoro Method/Technique, explore this deeper as she breaks it down for us and see if it might work for you!
SWOT: Amy was able to perform a strengths, weakness, opportunities and threats analysis early on in her education journey honing in on her career path. She went from working with the branding of KEDS, on the cusp of athleisurewear to the possibilities of travel agency marketing and then into a blind interview, wearing casual clothes for a Marketing Assistant position for International Flavors & Fragrances Inc (IFF)…and her journey excelled from here! Her story is fascinating! Such a unique treat to hear about the “houses” and inner workings of the industry, the two sides of the industry as Amy shares her Silhouette of Success journey. Amy later shares about her own family and how they too work and support each other in business. Very cool.
Limited Edition: Something that she is most proud of is receiving the draft from a client without any edits. She shares a great story about a past client example-take notes! Amy shares that she feels her best from a personal perspective is making and seeing patterns and connections within her work that no one else seems to have discovered. She has been recognized by Women in Flavor & Fragrance Commerce, Inc. for the 2011 Woman of the Year Award for her excellence in marketing and leadership, and that is phenomenal to point out!
INTENTIONAL INSPIRATION
Create a Success File or Folder.
It is a place to keep any type of positive feedback received. For example, thank you note, email, client testimonial, messages from colleagues, friends, mentors to have available and look back at these reminders to reinforce your value.
RESOURCE LIST
AMY MARKS-MCGEE
Email: amy@trendincite.com
Phone: (888) 561-1229
