THE AMBER WEITZER PODCAST | SILHOUETTES OF SUCCESS
JENICA OLIVER | EPISODE 104 | SHOW NOTES
FEATURED GUEST
Our V.I.P. Featured Guest is the Founder and Chief Marketing Officer of Blueprint Marketing Group, LLC…a marketing and promotions consultancy. Based in Dallas/Fort Worth with a passion is to provide organizations with a blueprint for success. She has 20+ years of marketing experience and currently serves as a fractional CMO for consumer product organizations in need of executive marketing leadership on an interim or as-needed basis. She specializes in providing consumer packaged goods or CPG companies ranging from fortune 500 companies to emerging brands the marketing leadership they need to grow their omni-channel businesses. She advocates for small and minority-owned businesses and serves in several leadership roles with non-profit and corporate organizations
CONVERSATION HIGHLIGHTS
Natural: Marketing, she is a natural and has a passion for it! The dynamics are ever changing, the industry has a plethora of avenues in which keep her engaged, excited and interested in the industry. She shares the roles she has been in, lessons learned, mentors and leaders that she worked with…the good, the bad and how both helped shape her into the leader she wanted to be!
The List: A sense of accomplishment is key, so Jenica keeps lists! To Do lists, lists for everything and she tracks the tasks and prioritizes them. She uses the lists to keep her on track, structured and focused. She talks about what she does with the items that might not get checked off that day…tune in for her best practices…hint-grab a highlighter!
It’s Okay: It’s okay to show up as your whole authentic self! Jenica shares words of wisdom with us that she wishes someone had told her. Whoa. Yes! She talks about the early struggles, how she protected her personal life and the perceptions in witnessing the environment of the dangling carrot towards the corporate ladder. Tune in and be still to listen up, this is deep and enlightening. She has reached the top, for sure!
INTENTIONAL INSPIRATION
Show up as your whole, authentic self.
RESOURCES
JENICA OLIVER
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